Privacy Policy

cheapmattresses.co.uk is operated by Expert Digital Marketing Ltd T/A Cheap Mattresses, a company registered in England and Wales. We are a price comparison and affiliate website — we do not sell mattresses, beds or any other products directly. When you click through to a retailer from our site, you are buying from that retailer, not from us.

For data protection purposes, Expert Digital Marketing Ltd is the data controller. You can contact us via our contact form or by post at: Expert Digital Marketing Ltd, 194 Belmont Suite, Paragon Business Park, Chorley New Road, Horwich, Bolton, England, BL6 6HG. Company number: 12325320.

Data You Provide

• Survey responses — if you complete one of our mattress preference surveys, we collect the answers you submit. These are anonymous unless you choose to provide your email address.
• Contact form messages — if you contact us, we collect your name, email address and message content.

Data Collected Automatically

• Usage data — pages visited, time on site, referring URL, search terms used within our site, and interactions with product listings (clicks, comparisons, filter selections).
• Device and browser data — IP address, browser type and version, operating system, screen resolution, and device type (desktop, mobile, tablet).
• Location data — approximate geographic location derived from your IP address (country and region level only, not precise).

Data From Third Parties

We receive aggregated, non-personal data from our affiliate network partners (Awin, Tradedoubler, Webgains) about click volumes and conversion rates. This data does not identify individual users.

We use cookies and similar technologies to operate the site, analyse traffic, and track affiliate referrals. Full details of every cookie we set, its purpose and duration are in our Cookie Policy.

In summary, we use three categories of cookie:

• Strictly necessary — session management, CSRF protection, cookie consent preferences. These cannot be disabled.
• Analytics — anonymised usage statistics to understand how visitors use the site. You can block these through your browser's cookie settings.
• Affiliate tracking — when you click through to a retailer, a cookie records that the click came from our site so we can earn commission on any resulting purchase. These are set by our affiliate network partners (Awin, Tradedoubler, Webgains) on their domains.

You can control cookies through your browser settings. Note that disabling strictly necessary cookies may prevent the site from functioning correctly.

cheapmattresses.co.uk earns commission when you click through to a retailer and make a purchase. This is how we fund the site and keep it free to use. When you click a product link or "Compare Price" button:

1. You are redirected through our tracking URL, which logs the click.
2. Our affiliate network partner (Awin, Tradedoubler, or Webgains) sets a cookie on the retailer's domain to track the referral.
3. If you complete a purchase, the retailer reports the sale to the affiliate network, and we receive a commission.

The prices you pay are the same whether you arrive at the retailer through our site or directly. Our affiliate relationships do not influence which products appear first or how we present comparison results.

We share personal data only with:

• Hosting and infrastructure providers — our servers are located in the United Kingdom. Data is processed within the UK.
• Analytics providers — we use privacy-focused analytics. No personal data is shared with Google Analytics or similar platforms.
• Affiliate networks — Awin, Tradedoubler, and Webgains receive click data (a click ID, timestamp, and the product/retailer involved). They do not receive your name or email.

We do not sell, rent, or trade your personal data to any third party. We do not run advertising on our site.

• Server logs — retained for 30 days, then automatically deleted.
• Analytics data — retained in aggregated, anonymised form. No individual-level data is kept beyond the session.
• Survey responses — retained for 12 months for product research, then anonymised or deleted.
• Contact form messages — retained until your enquiry is resolved, plus 12 months for reference, then deleted.
• Affiliate click data — retained by our affiliate network partners according to their own retention policies (typically 2 years).

Under the UK General Data Protection Regulation, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate data.
• Erasure — ask us to delete your personal data where there is no compelling reason for us to keep it.
• Restriction — ask us to limit how we process your data.
• Portability — request your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interest.
• Withdraw consent — where processing is based on consent, you can withdraw at any time.

To exercise any of these rights, use our contact form. We will respond within one month. There is no fee for reasonable requests.

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Our site is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

Our servers are located in the United Kingdom. We do not transfer personal data outside the UK unless required by a processor that provides appropriate safeguards (e.g. Standard Contractual Clauses or a UK adequacy decision).

We use HTTPS encryption on all pages, keep software up to date, and restrict access to personal data to authorised personnel only. While no system is completely secure, we take reasonable technical and organisational measures to protect your data.

We may update this policy from time to time. Material changes will be noted with an updated "last updated" date at the top of this page. We recommend reviewing this page periodically.